The first time I realised how much do ‘experiences’ matter was in 2014, while travelling around Hokkaido, Japan.
Abashiri prison, which located in Northern Hokkaido, was established there because of its geographical isolation. Now, it transferred from prison to museum where everyone can visit and explore mysterious prison world. In this museum, visitors can experience the prisoner’s daily life, the work they did in real costumes, and even eat the meals which they provided to prisoners. I spent a whole afternoon there and had lots of fun. Until now, I still remember every detail I saw, although I didn’t pay much attention to the explanation on the wall. Continue reading “Making museums experiential”
Decades ago, customers were considered as “rational thinkers” who wanted to “solve problems” through purchasing the product or service. (Grundey, 2008) However, lately, scholars also considered that what customers want is not merely a good or service, but an experience of a brand. Although experiences are not tangible, customers still desire them, since goods and services are existing outside of them, “the experiences lies within them” (Pine and Gilmore, 2013) Continue reading “What is experiential marketing and why does it work”
In January, we played Lego during conducting collaborative creativity class.
Playing Lego is totally different from having a meeting. When people have no time to use their rational thoughts, they follow their instincts and hands, and the result is exactly the best way to understand one’s mindset. Continue reading “Lego and team work”
On 16th December, we had a panel discussion. Our topic is ‘Crowdfunding, crowdsourcing and the maker movement within the creative industries.’
To be honest, I didn’t understand ‘maker movement’ at all at first. Yet after researching, I found it is an extremely interesting trend.
In the past, resources were owned by big enterprises, so people didn’t have enough ability to create their own products. However, handcraft always exists. Which means, humans have the nature to create something which satisfies our individual needs.
Nowadays, the amount of people who prefer creating stuff by hands are increasing. Continue reading “How do I see maker movement. “
Dragons’ Den is one of the important presentations in the first term. (Well, not the TV show. It’s a presentation without money but honour!) After finding problems, testing assumption with people, and creating prototype, the next step is of course presenting our idea and get the feedbacks!
Here’s what and how we prepared for such an important event!
Continue reading “Reflection of Dragons’ Den (9th December )”
I clearly recall that one day on a Design thinking class, Janja, our director told us ‘talk to people’ is much more important than doing research in front of the desk. In order to apply Bright Idea, we complete our prototype and go on the street to get feedback from people. Our idea came up with solving a problem for older generation. However, after 2 times of assumption testing, we got the totally results.
Through our interview process, I found some interesting facts: Continue reading “Testing assumption (Man on the Street Interview)”