I clearly recall that one day on a Design thinking class, Janja, our director told us ‘talk to people’ is much more important than doing research in front of the desk. In order to apply Bright Idea, we complete our prototype and go on the street to get feedback from people. Our idea came up with solving a problem for older generation. However, after 2 times of assumption testing, we got the totally results.
Through our interview process, I found some interesting facts: Continue reading “Testing assumption (Man on the Street Interview)”