This is my reflective essay about what I have experienced in past 8 months. Last April, I was struggling with which university should I go, and now I have already completed over half of my course. Rethinking again the whole journey, I still found it amazing that I have got frustrated, tried, then eventually learnt something. Also, I met so many people with great passion and ambition. In my reflective essay, I will describe what I did and learnt from my course. (Not only design thinking module, since all of them are relevant) I will start with the story of my team, and how I changed my attitude toward my role, then rethink about the influence in my life.
Team up and early steps
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty” (Ries, 2011) Under the extreme conditions, sometimes we would get an ‘aha moment’ and be inspired by small things. Continue reading “Halyn’s Reflective Essay”→
Data is everywhere, people generating data all the time. In my opinion, since we were born, we are been affected by different kinds of information and experiences could also be “data”. For instance, the potatoes sold with a lower price in a shop or the rating of a restaurant in our minds. We could deduce human behaviours from these data, and predict the result more precisely. When it comes to a huge amount of data, we call it “Big data”.
In order to build more connection with startupers and people from industries, I attended some social networking event. In the beginning, I didn’t like to attend this kind of event, and didn’t feel comfortable to use social media, such as LinkedIn, Blog and Twitter.
I feel comfortable to meet new people and make friends. However, obviously, I thought attending the social event is always having a purpose, especially people who are in business area. I would prefer to treat people as ‘friend’ rather than ‘Contact’. In this course (especially design thinking for start-up), we are encouraged to challenge many new things that we have never done before. Meeting people on networking event is also one of them.
The first time I realised how much do ‘experiences’ matter was in 2014, while travelling around Hokkaido, Japan.
Abashiri prison, which located in Northern Hokkaido, was established there because of its geographical isolation. Now, it transferred from prison to museum where everyone can visit and explore mysterious prison world. In this museum, visitors can experience the prisoner’s daily life, the work they did in real costumes, and even eat the meals which they provided to prisoners. I spent a whole afternoon there and had lots of fun. Until now, I still remember every detail I saw, although I didn’t pay much attention to the explanation on the wall. Continue reading “Making museums experiential”→
Decades ago, customers were considered as “rational thinkers” who wanted to “solve problems” through purchasing the product or service. (Grundey, 2008) However, lately, scholars also considered that what customers want is not merely a good or service, but an experience of a brand. Although experiences are not tangible, customers still desire them, since goods and services are existing outside of them, “the experiences lies within them” (Pine and Gilmore, 2013) Continue reading “What is experiential marketing and why does it work”→